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Sr Marketing Manager

Ria Cape Town, South Africa
Posted 8 days ago Permanent Competitive
You will be responsible for supporting all marketing programs and business relationships with key identified accounts defined by channel and/or corridor. Also, responsible for cultivating business relationships with key account and key corridor marketing partners and fostering relationships with sales partners.

Responsibilities
Brand's Visibility:
  • Plan and execute market communication strategies & sales promotion schemes to create brand visibility and increase awareness of the company's product in the market.
  • Branding of locations to create location awareness among customers.
Build and strengthen relationships with agents & sub-agents
  • Plan and Implement scheme for business partners.
  • Manage retail relationships and report partners' requests to head office/sales team.
Campaigns Management
  • Participate in setting up the forecast for the annual marketing plan according to the assigned budget.
  • Plan and execute forecasted online and offline campaigns; conduct & manage grass-root promotions, festive branding, and roadshows to attract customers.
  • Logistics: ensure all material is properly designed and distributed, and send emails, SMS and other adverts.
  • ROI calculation, optimization for future campaigns.
Projects Management
  • Loyalty programs development and execution.
  • Development of merchandising materials.
  • Sales team and Store Manager support


Qualifications
  • 5 years of experience in digital and offline.
  • Bachelor's degree in Marketing.
  • Experience managing an advertising budget and driving app campaigns on Social, PPC/UAC/Adwords, Apple Search Ads, Tik Tok, affiliate and programmatic advertising
  • Strong communication skills and English fluency
  • A can-do-attitude and the willingness to work in a start-up like environment and contribute to the growth of the digital business
  • Ability to analyze data and find actionable insights
Job ID  300000168032910
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