In this role, you will build and optimize campaigns that drive quality pipeline, not just lead volume. You will work closely with sales, content, product marketing, and subject matter experts to engage enterprise and public-sector audiences through targeted, insight-led programmes. This is a great opportunity for someone who enjoys both strategy and hands-on execution, and who thrives in a role with real regional scope and commercial visibility.
What you’ll own
- Regional demand generation and ABM strategy across priority Asia markets.
- Multi-channel campaigns for enterprise and public-sector buyers with long, complex sales cycles.
- Account insight, stakeholder mapping, and engagement planning for key target accounts.
- Lead scoring, qualification, and handoff into sales with strong account context.
- Campaign performance tracking, reporting, and optimisation to improve pipeline quality.
- Messaging and content support that frames solutions around customer outcomes and transformation.
What we’re looking for
- 6–8+ years’ experience in B2B demand generation, ABM, or regional marketing.
- Strong hands-on experience running campaigns in complex B2B environments.
- Experience with lead scoring, pipeline models, and marketing automation tools.
- A commercially minded marketer who understands how to build qualified pipeline.
- Someone who is collaborative, data-driven, and comfortable working across markets.
- Experience in health-tech, insurtech, enterprise SaaS, or similar would be a strong advantage.
Why this role
- Own a regionally significant remit across Southeast Asia, India, and Hong Kong.
- Work directly with senior leadership and have visibility into commercial priorities.
- Build deep expertise in demand generation, ABM, and pipeline quality.
- Join a mission-led business with strong momentum in health-tech and analytics.
- Be part of a business where your work has clear commercial and strategic impact.
Only shortlisted candidates will be responded to, therefore if you do not receive a response within 14 days please accept this as notification that you have not been shortlisted.
CW
Reg. No. R2199597
BeathChapman Pte Ltd
Licence no. 16S8112
Ethos BeathChapman (EBC) is a global, award-winning executive search firm connecting exceptional talent with leading companies. We deliver future-ready solutions through executive search, interim contracting, talent mapping, and market intelligence.
Our expertise spans Technology, Financial Services, Fintech, Legal, Risk, Compliance, Industrial, and Consumer sectors. EBC is part of Will Group, a Tokyo-listed global HR solutions company, with offices in Singapore, Hong Kong, Australia, and the UK.
As part of Will Group Asia Pacific, we are connected to a collective of 10 HR brands operating in over 25 countries. This alliance gives us access to 9,300+ contractors, 540+ employees, and 6,000+ supported clients across 55+ industries. By leveraging Will’s extensive portfolio, innovative HR technology, and data-driven insights, we deliver agile, scalable, and impactful talent solutions. With deep market knowledge and a personalised approach, we help organisations build high-performing teams and individuals grow meaningful careers.
Let’s make exceptional happen, connect with us today.
MOM licence no. 16S8112 | Reg No. R1220502
