Digital Marketing Specialist
Digital Marketing Specialist - Paris, France
Are you a zealous all-around Marketing superstar with a passion for your work? Do you want to unleash your potential in a global Fintech company looking to move money for better? Join Western Union as a Digital Marketing Specialist. Motivated by our values: purpose driven, globally minded, and trustworthy & respectful
We're a FinTech that's using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We're a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen. Relentless pursuit of better
We'll be looking for you to support the Head of Marketing, to drive and implement regional business priorities in France, Belgium, Netherlands and Luxembourg. You'll develop and execute marketing initiatives specifically tailored to key regional priorities and collaborate with cross-functional stakeholders. You'll be working with the digital marketing capabilities to help achieve the target of the region, by launching and optimizing online and offline campaigns. From providing creative brief initiative to analyzing the full customer journey, you will work with our media agency to maximize the return of our investment. As a customer centric individual, you will focus on customer behaviour and also get a good understanding of the local market to provide insight and advice to the leadership team. You'll also participate on European projects from initial concepts to execution. It can be business partnership, SEO project or market launch of a new product.
For such a detail-driven role, you must have a university degree in a similar field and a relevant experience in a digital environment. ASO, AC or DSP are not mysterious acronyms, but something you work with every day. You have strong knowledge on website data analysis and are used to dig on web centric tools, such as Omniture to learn more about our customers. You have a good experience on SEO and ASO and have some knowledge on overall media buying (Search, display). You'll be a strong communicator who is able to build relationships with people of all levels to help influence positive actions. You will speak French and Dutch and English fluently. Join us, and let's move money for better
Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It's an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you're ready to unleash your potential to help drive change through bottom-up innovation, apply now.
We're a company on the move, and we want our people to grow and develop. You'll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.
We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status.